fbpx

Marketing Management (A.A.S.)

Since December 2016, 6,898 jobs were posted by companies in our region for professionals in this field. The median salary for a marketing research analyst is $60,348 per year. (Source: EMSI Career Coach)

Marketing studies an organization’s activities as they relate to serving the needs of customers. And, marketing relies on an understanding of buyer behavior and research. Our Marketing Management degree provides the knowledge and skills required to develop ideas, goods, and services to satisfy both individual and organizational objectives.

Product management from its conception to pricing, promotion, and distribution will be addressed. Students will be able to apply marketing research and advertising principles to a product or service. In addition, developing a marketing plan is an essential component of this program as it is key to any business or organization.

Apply Now Paying For College Schedule Visit Request Information


Program Objectives

  1. Apply marketing research principles to a company’s product or service.
  2. Apply advertising principles to promote a firm’s image and product/service offering.
  3. Develop a marketing plan for a business using the fundamental elements of the marketing mix.
  4. Present project/research findings clearly, both orally and in written form.

Requirements & Course Sequence

All course requirements and the recommended sequence of courses for this program can be found through the College’s Online Academic Catalog. Click here to access the catalog for details on our Marketing Management program.

Program Availability

Marketing Management is available at the following locations:

Career Coach Bar per program.


1.888.385.7325 (PEAK)
admissions@pennhighlands.edu