Launch Your Career in Marketing.
Step into the dynamic world of marketing with our Associate of Applied Science in Marketing. This program goes beyond traditional classroom learning, offering hands-on experience and real-world projects to prepare you for success in today’s competitive job market.
What Makes Our Program Stand Out?
- Hands-On Experience: Work on live marketing campaigns for real businesses through our Student Marketing Agency.
- Build a Portfolio: Showcase your skills with a professional portfolio featuring real-world projects, not just classroom exercises.
- Learn Job-Ready Skills: Master advanced tools like AI, analytics, and digital marketing to prepare for the workforce.
- Flexible Learning Options: Combine face-to-face classes, live virtual sessions, and independent online learning to fit your schedule.
- Transfer Pathways: Seamlessly continue your education with multiple 2+2 or 3+1 university partnerships.
Why Enroll In Our Program?
- Expert input with courses created through tips and insights straight from industry pros.
- Project-based learning through problem-solving business challenges that build confidence with practical experience.
- Customizable electives tailored to your career goals, from video production to sports management.
- Zero-cost textbooks in select courses to keep education affordable.
- Embedded certifications like Google Ads and Analytics for career-ready credentials
How and Where You Will Study
- Virtual (Zoom): Students attend live online classes via Zoom at scheduled times. This synchronous format allows for real-time interaction with instructors and classmates, combining the benefits of a traditional classroom with the flexibility of remote learning.
Students Are Doing Real Client Work
Students in MKT140 Integrated Marketing Communications & Branding and MKT222 Digital Marketing & Social Media teamed up on a joint project for the Centre County Recorder of Deeds and its RAIN program, which offers free Deed Fraud Alerts to county property owners. Working together, students completed a full integrated marketing and social media project that included:
- Comprehensive rebranding
- New logo
- Brand toolkit
- Social media strategy
- Sample social media content
- Social media content calendar
- Consultative recommendations for long-term website improvements
This kind of project gives students the chance to solve real communication challenges for an actual client while building portfolio-ready work.
Black Bear Student Marketing Agency
The Black Bear Student Marketing Agency is a professional identity that students will use when working on real-world client projects. This gives students a stronger way to present their experience to employers. By listing the Black Bear Student Marketing Agency on their resumes and LinkedIn profiles, students can show they have already done meaningful client-based work before applying for entry-level roles.
A Program Built for What Comes Next
These student projects, course updates, and new professional opportunities demonstrate how the Marketing program continues to advance. Students gain hands-on experience, build stronger portfolios, and prepare for a field that values creativity, strategy, and real results.
Contact Us For More Information
Meet Cassidy Dusack
Cass chose Penn Highlands Community College because it was the perfect fit for her goals. Growing up as a student at Richland High School, she saw Penn Highlands as the best option. The convenience of being close to home, flexible class schedules, and intimate class sizes made it a no-brainer.
“Hi! My name is Cass. I’m currently studying Marketing Management, and I plan to get my real estate license soon. The professors here are truly there for YOU. It’s such a great way to earn a two-year degree and prepare for the next step in your life.”