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Business & Leadership

The courses listed below represent a small sample of available online courses. Click here to view additional offerings.

  • Achieving Top Search Engine Positions

    The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website’s traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

    In this course, you’ll gain the knowledge you need to boost your website’s visibility. By the end of the course, you’ll have mastered proven, step-by-step SEO strategies that you can implement right away.

    $122
    Click here for more information or to register.

  • Digital Marketing Suite

    Learn how to develop an Internet marketing plan, use popular social media platforms, and achieve higher positions with major search engines.

    Marketing Your Business on the Internet

    Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you’ll discover proven methods that will help you establish an Internet presence and build an online brand identity. You’ll learn how search engine optimization (SEO) works and how to track your site’s performance using Web analytics. You’ll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you’ll learn how to keep your visitors coming back again and again!

    Throughout the course, you’ll learn to think strategically about marketing your website, products, and services using Internet technologies. You’ll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you’ll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

    Using Social Media in Business

    One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business.

    As you progress through the course, you’ll master a simple process for making social media work for you. You’ll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them and other social media platforms to promote your business. You’ll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you’ll gain techniques for measuring and tracking your social media success.

    In today’s fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you’re looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.

    Achieving Top Search Engine Positions

    The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website’s traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

    In this course, you’ll gain the knowledge you need to boost your website’s visibility. You’ll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine’s radar. You’ll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.

    In addition, we’ll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximize results. By the end of the course, you’ll have mastered proven, step-by-step SEO strategies that you can implement right away. 

    $299
    Click here for more information or to register.

  • Financial Analyst Suite

    Master the skills and develop the knowledge you need to be successful in Accounting and Business Analysis.

    Accounting Fundamentals

    Demand for accounting professionals currently exceeds supply. If you’re interested in increasing your financial awareness and accountability while also gaining a marketable skill, this course is for you. You’ll learn the basics of double-entry bookkeeping, while also learning how to analyze and record financial transactions, as well as prepare various financial reports at the end of the fiscal period. Accounts receivable, accounts payable, payroll procedures, sales taxes, and various common banking activities will be discussed. We’ll cover all the bases, from writing checks to preparing an income statement and closing out accounts at the end of each fiscal period.

    Accounting Fundamentals II

    While it is true that accounting professionals are scarce, those with corporate accounting experience are even more rare. This course will build on the knowledge you gained in our Accounting Fundamentals course to provide you with a solid understanding of corporate accounting practices. You’ll be able to analyze transactions and prepare various corporate financial reports. You’ll also gain practical experience working with dividends, plant assets, depreciation, accrued revenue and expenses, retained earnings, stockholders’ equity, and more.

    Mastery of Business Fundamentals

    Are you interested in acquiring practical business experience in strategic planning, management, and finance without enrolling in an MBA program? This course is for you! You’ll understand the significance of strategic planning and discover how external and internal environmental factors affect an organization. You’ll learn about various organizational structures and determine how to use leadership, motivation, and control for maximum impact. You’ll master the fundamentals of accounting and increase your knowledge about key financial terms, cash flow management, financial statements, and cost control. You’ll also discover various financial investment models and you’ll learn the basics of financial planning and budgeting methods. You’ll even understand the basic principles of business law, contracts, and the principal-agency relationship.

    Introduction to Business Analysis

    Give yourself an employment advantage by developing analytical skills that are consistently in high demand. This course will teach you powerful quantitative methods that will have you making better, more informed, and more effective business decisions. The days of making critical business decisions by instinct or coin toss are long gone. If you are planning a career in business, you cannot afford to miss this course!

    $395
    Click here for more information or to register.

  • Grant Writing Suite

    Learn everything you need to know to start writing grant proposals and consult or volunteer for non-profit, public foundations.

    Suite includes:

    A to Z Grant Writing

    A to Z Grant Writing is an invigorating and informative course that will teach you how to raise needed funds. This course speaks mainly to nonprofit organizations, schools, religious institutions, and municipalities seeking grants from foundation, corporate, government, and individual donors. It’s also an excellent primer for individuals wishing to become grant writing consultants or community grant writing volunteers.

    No matter who you are or what level of experience you have, you’ll find the A to Z of writing and submitting successful proposals here!

    Advanced Grant Proposal Writing

    Do you know the best way to present information in a grant proposal? In this course, an experienced grant writer will show you how to research and write winning proposals that get funded. You’ll become proficient in the proposal format used by the vast majority of public foundations. And you’ll gain a full understanding of the criteria funders use to determine whether your grant proposal gets funded or rejected.

    Becoming a Grant Writing Consultant

    Good grant writing consultants are always in demand. Learn how you can use a basic knowledge of grant or proposal writing to become an expert in the red-hot grant consulting field.

    Your instructor, a national grant consulting veteran, will provide you with easy-to-follow instructions that you can use to start your own home-based business. You’ll learn what services to offer, how to find clients, and how to set your fees. Enter a field where your creative writing skills can touch thousands of people and make a real difference.

    $299
    Click here for more information or to register.

  • Leadership

    Leadership skills can help you gain the respect and admiration of others, while also allowing you to enjoy success in your career and more control over your destiny. Contrary to popular belief, leadership skills can be learned and developed. Even if you don’t hold a leadership position, this course will teach you how to use the principles of great leaders to achieve success in almost every aspect of your daily life.

    $122
    Click here for more information or to register.

  • Nonprofit Fundraising Essentials

    Take your first step toward a rewarding career in fundraising for nonprofit organizations! In this course, you’ll first explore the skills you’ll need to become a successful fundraiser. After that, you’ll discover where the best corporate and foundation fundraising jobs are and how to apply for them.

    By the end of the course, you’ll have a wealth of new nonprofit fundraising ideas, and you’ll be well on your way to success in this exciting career field.

    $122
    Click here for more information or to register.

  • Project Management Fundamentals

    Organizations initiate projects to create new computer applications, erect bridges and buildings, improve processes, develop new products, and reorganize company operations. Unfortunately, most organizations do not manage projects well, creating an unprecedented demand for project management practitioners.

    If you’re organized, perceptive, detail-oriented, and an excellent communicator, you just might have what it takes to succeed in the fast-growing field of project management.

    In this course, an experienced Project Management Professional will help you master the essentials of project management. You will become an indispensable member of your project team by discovering and mastering the critical concepts you need to plan, implement, control and close any type of project.

    You will learn about project politics and ethics, project measurements, and project closure. You will be able to develop all sections of a project plan, you will become comfortable with the project management body of knowledge, and you will develop a variety of powerful techniques to generate project ideas.

    If you’re new to project management, this course will provide you with the essential information you will need to prepare for and complete your first project. If you’re an experienced project manager, this course will make you more valuable to your employer by increasing your skills and competencies.

    This course and its follow-up (Project Management Applications) also include essential information that will help you prepare for the Project Management Professional (PMP)® and the Certified Associate in Project Management (CAPM®) exams offered by the Project Management Institute (PMI)®. Certification Magazine recently identified PMP certification as “the highest-paying certification” of the year.

    $122
    Click here for more information or to register.

  • Small Business Marketing on a Shoestring

    When it comes to marketing for small businesses, money isn’t everything! In this course, you’ll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.

    The small business marketing strategies you’ll learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, you’ll build your skills in each lesson. You’ll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you’ll see many real-world examples from other small businesses much like yours.

    Whether you’re new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you’re done, you’ll have a personalized plan of action for increasing your sales—all on a shoestring budget.

    $122
    Click here for more information or to register.

  • Talent and Performance Management

    This course will prepare you for a career as a Talent Management professional. You will learn key issues facing organizations and their ability to attract and retain top talent in order to compete in a global marketplace.

    You will explore talent management best practices and the effect of onboarding, performance management, and learning & development on employee engagement and retention. You will be prepared to articulate the issues around talent and performance management and to offer solutions, tactics and strategies to attract and retain key talent professionals.

    $115
    Click here for more information or to register.

  • Using Social Media in Business

    One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you’re a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and using it to grow your business.

    In today’s globally connected environment, social media is a game changer for businesses. So, whether you’re looking for a new way to market your business or simply want to better understand social media, this online social media marketing course will empower you.

    $122
    Click here for more information or to register.