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Brand Central

Brand Central

Pennsylvania Highlands Community College’s brand defines the College’s place and prominence in higher education throughout the Southern Alleghenies region and beyond. The College’s brand enhances the recognition of the College and its outstanding programs, from both a credit and non-credit side. Overall design and editorial harmony enables all communications materials to have a cumulative positive impact.

The objective is not to make every publication look the same, but rather to give each piece common elements that will clearly communicate that it is a part of the Pennsylvania Highlands “community”. Essential elements of our brand include, but are not limited to, the following: logos, editorial standards, web presence, colors, typography, and photography. For a more in-depth and complete look at the College’s brand, please refer to our College Brand Guidelines.

If you have any questions or concerns, please feel free to contact the Marketing Department, and they will be happy to assist you. If you are looking to have a project completed, please fill out the Marketing Request Form found below.


Official Publications and Materials

Pennsylvania Highlands Community College stores official publications online through Issuu, an online digital publication platform used for distributing publications worldwide. To access both current and past publications, click here to view our account on Issuu. Publications found on Issuu are originally optimized and meant for print distribution. To view or distribute individual pieces, here are the direct links:


Testimonial Request

Pennsylvania Highlands is always on the lookout for students, faculty, and community members that would like to share their story about the Penn Highlands Community College experience. People within our community make Pennsylvania Highlands the college that it is today. For that reason we are grateful, and want to tell your story about how Pennsylvania Highlands Community College was able to make a difference.

To have your story be heard, please fill out our Share Your Story form by clicking here.


Marketing Request

To initiate and add a project for completion, please fill out the form(s) below. Please attach all supporting documents to the form before submitting.

In order to make sure that all items that are requested will be completed properly and on time, while showing quality, please adhere to the submission dates outlined in the option descriptions. The submission dates for each option are determined based on a multitude of factors. If you have any questions, please contact the Marketing Department at 814.262.3816 or marketing@pennhighlands.edu.

   

NEW (Print) Design Inquiry: Submit 3 weeks prior to when you are in need of a design for any of a multitude of purposes. This is for in-house designs only (via the Marketing printer). This section refers to the need for publication and promotional material designs, such as flyers, postcards, table tents, and more. For digital pieces and other design items, please complete a Miscellaneous Design Inquiry.

   

Miscellaneous Design Inquiry: Submit 5 weeks prior to when you are in need of a design for any of a multitude of purposes. Items include designs and logos for shirts, advertisements, promotional items, out-of-house printing, etc.

   

Website: Submit 1 week prior to when text updates are needed on the website. For requests to add new pages or sections to the website, please contact the Marketing Department for a completion timeline.  Also, this section is to be used to inquire about any additional web possibilities such as video, forms, etc.

   

Social Media: Submit 2 weeks prior to when you wish to have a person, item, or event promoted via social media (Facebook, Twitter, etc). Note: If you are wishing to promote an event, please submit information at least 1 month prior to get the most out of your social media efforts.

   

Press/News Releases: Submit 2 weeks prior to when you wish to have a piece of information mentioned on the news. Based on the facility chosen, the release will be distributed to the appropriate media outlets. All releases will be posted on the College's website newsroom. Note: We cannot guarantee run dates or inclusion as that is determined by the media; the media has the right to edit our releases as they see fit.

   

Hallway & Cafe Television Designs: Submit 2 weeks prior to when you wish to have your advertisement/design placed on the hallway/cafe digital signage screens. This option will allow the Marketing Department to create and properly distribute any designs to the digital signage board. (NOTE: For individual events, our general practice is to list the event on the sidebar with other weekly events.)

   

Printing Request: Submit 1 week prior to when you need your item printed. The Marketing Department has the right to review any items sent to us to be printed. For prints of 250 pages or more, the Marketing Department may request a budget transfer for printing costs.

   

Photography/Videography: Submit 1 week prior to when you wish to have an event, person, or item photographed/recorded for College use. The photos or video taken can be placed in the O: drive for up to 2 weeks before they are completely moved to the Marketing drive.

   

Promotional Items: Submit 1 week prior to when you are seeking items to handout at an event, discussion, etc. For departments/facilities needing 20 or more items, please inquire about ordering items specific for your event. Note: If you are in need of a special promotional item, please submit your request 8 weeks prior to the date the item is needed.

   

File Request: Submit 3 days prior to when you wish to have the file(s). Dependent upon output, files may be downsized or watermarked. For files that need to be altered for emails, web, etc., please allow 1 week for the request to be completed.

   

File Request: Submit 15 business days prior to when you wish to have the business cards. Be advised, this time frame is established with knowledge that once internally processed, the printer typically takes 10 business days to print and deliver.

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