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Fitness Courses

 Certifications

Fitness Management Certification

This certification course prepares you to practice at the management level in the field of fitness. The course topics include history, membership sales and retention, business skills, managing staff, operational practices, facilities and equipment, budgeting and finance, and other important topics relevant to successful management of a large or small facility. Once you successfully complete the online classroom education and exam, you will receive a nationally recognized W.I.T.S. Fitness Management Certification.
$299 (textbook not included)
Textbook (purchased separately): Fitness Management, 2nd Edition


Lifestyle Fitness Coaching Certification

The most successful fitness professionals know that their clients’ success depends on making significant lifestyle and behavior change. It’s not enough to create an exercise program, but you must also develop a relationship based on trust, understanding and respect, in which you are able to communicate, motivate and support your client towards reaching their goals. This class will help you develop the skills to do just that, to be more effective as a personal trainer, and most importantly, to help your clients achieve their fitness and lifestyle goals. This interactive course includes 9 hours of instruction and 2 hours testing; and will teach you the skills of successful coaching and allow you to practice and build confidence in your coaching relationships.
$299 (textbook not included)
Textbook (purchased separately): Lifestyle Wellness Coaching, 2nd Edition


 Advertising and Marketing Series

Insider Secrets of Advertising and Marketing for the Successful Fitness Professional

Maximize your advertising dollars and ensure your business success by learning the essentials of “scientific advertising” with author Tony Avilez. In this course you will learn the foundational concepts of advertising and how to apply them to your fitness business. Topics include: advertising basics, salesmanship, mail order and print advertising, creating headlines, developing an effective marketing strategy and making yourself and your business stand out above the rest. Exercises will help you apply the lessons learned to your own business and assist you in attracting clients and generating income.
$195 (textbook not included)
Textbook (purchased separately): Scientific Advertising for the Fitness Professional


Developing Your Marketing and Promotion Strategy

Many believe that "marketing" is simply how you advertise your business. Marketing is much more comprehensive and incorporates everything from your business name, logo, pricing strategy and location. This course will help guide you in the development of your marketing strategy as well as provide insight into successful promotions.
$59.95 (textbook not included)
Textbook (purchased separately): Scientific Advertising for the Fitness Professional


Establishing Your Brand and Image

One of the most important things to understand about advertising and marketing your Personal Training services is that YOU are your business! It is your skills, expertise, personality and individuality that clients connect with and purchase. This course will focus on using YOU to create a positive image, enhance your “brand” and attract and retain customers. We will also explore the role and impact of negative advertising on your business and the fitness industry.
$59.95 (textbook not included) Textbook (purchased separately): Scientific Advertising for the Fitness Professional


 Business Success Series

Business Success for Fitness Professionals

Here’s your chance to learn how to go from being a great personal trainer to a successful business person! This online interactive video enhanced workshop will provide you with the knowledge and tools needed to increase your customer base and make more money! Specific topics include: developing your business strategy, establishing your line of products and services, setting prices, promoting and selling your business and developing and maintaining relationships that are key to your success.
$195 (textbook not included)
Textbook (purchased separately): 101 Ways to Improve Your Personal Trainer Business


Finance and Budgets: What Every Fitness Professional Should Know!

While many pursue a career in fitness because they love to work out and help others, there is no getting around the fact that attention must be paid to finances. The most successful fitness professionals know as much about finance and budgeting as they do about the human body and exercise. This course introduces you to basic financial tools you will need to keep your business in the black. Strategies for budgeting, controlling expenses, building revenue and buying and selling a business will all be examined.
$59.95


Developing Your Business Strategy

One thing that all successful businesses have in common is that they start with a clear focus and plan. This course is designed to help you develop your business strategy and focus. You will have the opportunity to develop your mission, establish short and long term goals and perform a SWOT analysis to help you assess your strengths, weaknesses, opportunities and threats.
$59.95 (textbook not included)
Textbook (purchased separately): 101 Ways to Improve Your Personal Trainer Business


Identifying Your Products and Services

This course is designed to help you identify the products and services that you will include in your business. By considering your strengths, weaknesses, opportunities and strengths, you will be able to more clearly define the product mix that will attract and retain clients.
$59.95 (textbook not included)
Textbook (purchased separately): 101 Ways to Improve Your Personal Trainer Business


Setting Prices for Profitability

How do you determine what to charge for your services? Price yourself too high and you may lose clients; too low and some may think you aren't qualified. While setting prices may seem like a straightforward concept, there are actually many different factors to consider, and these decisions can make or break your business. This course will help you formulate your pricing strategy and determine what you will charge for your products and services.
$59.95 (textbook not included)
Textbook (purchased separately): 101 Ways to Improve Your Personal Trainer Business


Promotion and Sales Basics

Do you struggle with finding the most effective and affordable way to promote your business and reach your target market? Are you uncomfortable with sales? This course is designed to help you determine how to promote and sell your products and services. You will learn about different ways to promote and advertise your business and come up with an effective strategy to help you achieve your business goals.
$59.95 (textbook not included)
Textbook (purchased separately): 101 Ways to Improve Your Personal Trainer Business


Developing Relationships: The Key to Success

Fitness is a “people business,” and successful fitness professionals create positive relationships and build productive networks. In this course you will learn how to identify and develop the relationships that will be key to your business success. Topics covered include community relations, networking, and providing the highest level of service to build loyalty and retain clients.
$59.95 (textbook not included)
Textbook (purchased separately): 101 Ways to Improve Your Personal Trainer Business


 Additional Courses

Running Well

This new revised course combines video, discussion topics, assignments and text to teach you the most effective running techniques online. You will learn to use the physiology of running to assess and achieve optimal running form. Topics include proper running technique, warm- up and cool down, stretching, foot type analysis and footwear, running surfaces, training program design, core stability, nutritional needs and injury prevention.
$195 (textbook not included)
Textbook (purchased separately): Running Well


Pregnancy Fitness

This course combines video, interactive discussions, assignments and text to give you the knowledge and skills you need to train pregnant women safely and effectively. The human body goes through many physiological and emotional changes throughout the 40 weeks of gestation. Trainers need to be aware of these changes and the effect they have in each phase of pregnancy in order to meet the needs of the client during this special time. The lectures will provide you with a foundation of knowledge about pregnancy and the importance of safe and effective exercise. During the practical demonstrations you will see how to apply this knowledge and experience for safely and effectively training pregnant clients.
$195 (textbook not included)
Textbook (purchased separately): Motherwell Maternity Fitness Plan


Exercise Program Design for Special Population

Personal fitness trainers and people interested in improving health and fitness will learn how to design safe and effective exercise programs by learning more about challenges associated with chronic health issues. While it is beyond the scope of practice to diagnose disease, it is important for personal trainers to be familiar with the major health challenges. There are many clients at our fitness facilities who got clearance by their physicians to exercise, but may be taking prescription drugs for various medical conditions. If you limit yourself to only the young and healthy population, you will be limiting yourself from many great opportunities to help people and also make higher income. Often the more ‘mature’ clients who are 40-65 years old have much higher discretionary income than the younger clients.
$195 (textbook not included)

Nutritional Concepts

As a fitness professional, you should have a foundational knowledge of nutrition and nutritional concepts. This new, updated course introduces you to current nutrition information and practical consumer-oriented knowledge. You will become familiar with the principles of diet planning, government standards and food labeling and the biological functions and food sources of each nutrient.
$195 (textbook not included)
Textbook (purchased separately): Supplemental: Contemporary Nutrition, A Functional Approach, 3rd Edition


Personal Trainer Foundations

Add a little razzle dazzle to your studying! This self-paced, online program is an essential resource if you want to prepare for your certification exam, as well as current fitness professionals who want to review and refresh their knowledge base. This program includes 8 interactive modules that cover all of the core content included in the W.I.T.S. Personal Trainer Certification courses, and much more! You will also have access to all of the video clips. Textbook chapter reviews, and external resources to help you better understand the content and lessons. You will have 24-hour access to this online course for one year and will be able to study and review the materials at your own pace, in your own home and a time that is convenient for you!
$195 (textbook not included)
Textbook (purchased separately): Fitness Professionals Handbook, 6th Edition


Personal Trainer Practical Review

These online practical labs are a great resource if you preparing to take the W.I.T.S. Practical exam. This is a great study tool if you are trying to learn the essentials of being a personal trainer. If you need follow-up on training issues, then this is for you. Do not attempt any of these drills unless you have been approved for physical activity by a physician. You will be able to view all videos online as well as additional resources included to support you in your studying. You will have 24-hour access to this online course for one year and will be able to study and review the materials at your own pace, in your own home and a time that is convenient for you!
$195 (textbook not included)
Textbook (purchased separately): Fitness Professionals Handbook, 6th Edition

Group Exercise Instructor Foundations

This informative course will provide you with a core knowledge foundation for group exercise. You will learn about the history and evolution of group exercise and the reasons behind the explosive growth of specialty classes. We will also cover the principles behind designing and leading a safe, effective and motivating group exercise environment. This course is also a great review and preparation if you are interested in taking the Group Exercise Instructor Certification.
$195 (textbook not included)
Textbook (purchased separately): Group Exercise Cardiovascular Fitness: Supplement Reading from Concepts of Physical Fitness: Active Lifestyles for Wellness, 16th Edition


Group Exercise Instructor Practical Review

This course provides a broad overview of concepts related to the design of group exercise programs and classes. Topics include assessment in a group setting, creating group cohesion, cueing and the general format of a group exercise class. This course is also a great review and preparation if you are interested in taking the Group Exercise Instructor Certification course.
$195 (textbook not included)
Textbook (purchased separately): Group Exercise Cardiovascular Fitness: Supplement Reading from Concepts of Physical Fitness: Active Lifestyles for Wellness, 16th Edition.


Older Adult Fitness Instructor Foundations Lecture and Practical Review

This class is for health and fitness professionals wanting to gain knowledge, training and competency to assess fitness levels, design fitness programs and provide motivating exercise instruction for older adults. This course is also a great review and preparation if you are interested in taking the Older Adult Fitness Specialist Certification course.
$195 (textbook not included)
Textbook (purchased separately): SrFit 2nd Edition


Youth Fitness Instructor Foundations

This informative course will provide you with a core knowledge foundation in Youth Fitness topics. Since 1980, obesity prevalence among children and adolescents has almost tripled, according to the CDC. This course will help you understand the physical and psychological differences between children and adults and provide them with the tools necessary to design effective and appropriate programs for a growing audience. This course is also a great review and preparation for those interested in taking the Youth Fitness Specialist Certification course.
$195 (textbook not included)
Textbook (purchased separately): Youth Strength Training


Youth Fitness Instructor Practical Review

This course provides a broad overview of concepts related to the design of fitness programs for youth. Topics include assessing youth fitness levels, parental permission, equipment, and advanced exercises, as well as strategies for training youth and understanding the physical and psychological differences between children and adults. This course is also a great review and preparation for those interested in taking the Youth Fitness Specialist Certification course.
$195 (textbook not included)
Textbook (purchased separately): Fitness Gram and Activity Gram

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